Bonanza Rush intros 'flash' sales |
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Bonanza Rush intros 'flash' sales
Seattle startup Bonanza today introduced a new social shopping service call the "Bonanza Rush," which offers steep discounts from online merchants on everything from kid's clothing to DVDs to jewelry. The company dubs these "flash" sales -- one time events where buyers can interact with sellers and receive savings on unique products.
Like daily deal sites from Groupon and LivingSocial, users of the Bonanza Rush service can provide their email in order to be alerted about the deals.
"Lots of entrepreneurs are getting funded on the backs of Groupon and Vente Privee, but no one has been able to translate the lessons from these businesses into a truly open multi-seller marketplace. Clearly there are some lessons to be learned if you look at the trucks of money VCs are dumping at their doorsteps," said Bill Harding, chief executive officer of Bonanza. "We think there's a big opportunity to innovate in making flash sales more social and dynamic."
More than 100 different antique merchants participated in today's Bonanza Rush. The roll out marks the latest installment of what has been a busy year for Bonanza, which in September changed its name from Bonanzle and acquired competitor 1000 Markets. Last month, it rolled out a specialty handbag store. Earlier this year, the company raised $1 million from Ignition Partners, Voyager Capital, Founder's Co-op and Curious Office Partners and Matrix Partners.
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