Decide.com raises $6M, lands early Google investor |
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Decide.com raises $6M, lands early Google investor
Online shopping site Decide.com has raised an additional $6 million from investors, as the stealthy company prepares its launch.
Decide is still being coy about its plans, but the company is offering early adopters and electronics fans a chance to preview the site just before it goes live late spring. The website invites users to “like” Decide on Facebook and promises more details will come. Decide also wants users to share their favorite “old school” device such as a joy stick, a Sony Walkman or digital watch.
The investment round was lead by Maveron, with Madrona Venture Group and angel investors. With the latest investment, Decide has raised to date $8.5 million in venture capital. Mavron’s co-founder is Howard Schultz.
Decide also announced two new investors: Ram Shriram, Google’s founding board member and early investor; and former Expedia CEO Erik Blachford.
The startup also announced that Maveron’s Dan Levitan and former Farecast CEO Hugh Crean have join Decide’s board.
In a company blog post, CEO Mike Fridgen said Decide is hiring people in ecommerce, data mining and machine learning.
Decide calls itself a pre-launch consumer electronics shopping service.
In addition to Madrona, early investors include Rich Barton, a co-founder of Zillow.com and former CEO of Expedia. Oren Etzioni, the University of Washington computer science professor who helped create the technology behind Farecast and NetBot, is a co-founder and adviser.
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