Amazon sees gold in Babe Ruth or Wayne Gretzky trading cards |
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Amazon sees gold in Babe Ruth or Wayne Gretzky trading cards
Just on the eve of the Super Bowl, Amazon is launching an online store to sell collectable baseball and hockey cards and other sports collectables and memorabilia.
This autographed jersey that Mariners star Ichiro Suzuki wore in the 2001 All-Star Game is for sale on Amazon for $755.
With its Sports Collectibles Store, Amazon is promising a “broad selection from official licensees of the National Football League, Major League Baseball, National Basketball Association, National Hockey League and International Federation of Association Football,” according to an announcement.
With the move, Amazon is seeking to tap into an online retail niche for signed sports jerseys, balls and trading cards. Amazon promises memorabilia from stars from the past, such as “a $4 Wayne Gretzky trading card or a $34,950 Babe Ruth autographed baseball -– as well as signed collectibles from today’s stars like Eli Manning, Tom Brady, Albert Pujols, Derek Jeter, LeBron James, Kobe Bryant, Alexander Ovechkin or Lionel Messi.”
Amazon will be entering a crowded space, but when has that ever stopped the e-commerce giant from making a move? Online sites like SportsMemorabilia.com also sell autographed jerseys from Patriots QB Tom Bray or NFL legends like Jim Brown. The site also offers daily deals. Another site, ProSportsMemorabilia, offers free shipping.
Amazon also is interested in lining up online partners.
“Our customers have told us that when purchasing sports collectibles they highly value authenticity, which is why we have teamed with some of the top sports collectibles sellers in the world to provide unique items with easy to find authentication and condition information,” said Peter Faricy, vice president of Amazon Marketplace. “The emphasis on authenticated selection, combined with our A-to-z Guarantee protection on purchases, allows customers to shop the new store with confidence.”
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